Marketing Letters
Marketing Letters > 2010 > 21 > 1 > 83-101
Marketing Letters > 2010 > 21 > 1 > 53-64
Marketing Letters > 2010 > 21 > 1 > 65-81
Marketing Letters > 2010 > 21 > 1 > 37-51
Marketing Letters > 2010 > 21 > 1 > 1-15
Marketing Letters > 2010 > 21 > 1 > 17-35